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Printing & Artwork Tips

At GoPromotional, we appreciate that not all our clieints have access to their own designer to prepare their artwork. That's why we have our own dedicated team of professional graphic designers, here on hand to work closely with you to ensure that your logo and message are reproduced to the highest of standards on whatever products you choose.

Explore this page to find out more about preparing your artwork, and how our process works to ensure your finished promotional items are truly eye-catching!

Navigate our artwork tips page

How to Send your Artwork

Digital Files

Simply send your proposed artwork files, along with any specific instructions, through to your dedicated Account Manager's direct email address, this will be detailed on all your correspondence from your initial quotation.

Artwork proofs will then be supplied back to you via email in PDF format, ensuring you can see exactly what we will be producing for you prior to your final sign-off and approval. This will allow you the opportunity to make any final adjustments if necessary, and provides you with that all important peace of mind - it's that simple!

Hard Copies

If for any reason you are unable to send your artwork via email, don't worry you can either fax a copy to us, or simply send it to us in the post and our Artwork Studio will prepare final proofs for you prior to production.

Accepted File Types

Our Artwork Studio have years of experience and can work with almost any form of artwork, either via email or mailed hard copy. Simply send your what you have and we will ensure that everything gets sorted. Please bear in mind though, in order to keep your order moving as quickly as possible, we do prefer to receive artworks as vector based files.

Please note: Simply changing the file name to a vector file extension for example .eps or .ai does not inherently change the actual file format. If you are unsure, simply give us a call and we will talk you through it!

Preferred Vector File Types:

PDF (Adobe Acrobat)
- Embed the fonts used or export as generic .eps
AI or EPS (Adobe Illustrator)
- Convert text to outlines, embed any linked images
CDR (Corel Draw)
- Convert text to curves

Other Accepted File Types:

DOC, PPT or PUB (Microsoft Office Files)
- Embed or include fonts
DOC or DOCX (Microsoft Word Files)
BITMAPS (.jpg, .tif, .pcx, .gif, .png, .bmp)

Imprint Types

Applique

Separate pieces of fabric are sewn into the product

Debossed

The logo is pressed into the surface of the product

Deep Etched

The logo is sandblasted creating a deep frosted finish

Embossed

The logo is raised onto the surface of the product

Embroidered

Sewing machines stitch the design onto the product

Foil Stamped

Metallic foil resins are applied to the product surface

Full Process Colour

UltraHD technology creates a photographic image

Heat Transfer

The logo is thermally bonded to the product surface

Laser Engraved

The logo is precision laser engraved into the surface

Pad Printed

The logo is applied to the product via a flexible ink pad

Satin Etched

By using acid on the glass it creates a frosted finish

Screen Printed

The ink is pressed through a screen onto the surface

Raster vs Vector Files

Raster Files

A raster file is an image made of hundreds (or thousands or millions) of tiny squares of color information, referred to as either pixels or dots. The biggest downfall to raster images is that they become blurry when enlarged.

Why is this? Well, there are a finite number of pixels in all raster images; when you enlarge a photo, the computer takes its best guess as to what specific colors should fill in the gaps. This interpolation of data causes the image to appear blurry since the computer has no way of knowing the exact shade of colors that should be inserted.

Popular raster file format extensions include:
.jpg, .tif, .pcx, .gif, .png, .bmp

Vector Files

A vector graphic uses mathematical coordinates to draw shapes using points, lines and curves. So whereas a raster image of a 1” x 1” square at 300 dpi will have 300 individuals pieces of information, a vector image will only contain four points, one for each corner; the computer will uses maths to “connect the dots” and fill in all of the relevant missing information. This file type maintains the highest image quality at any size and is the prefered choice for printing logos on to products.

The most professional and popular program for creating and editing vector files is Adobe Illustrator.

Popular raster file format extensions include:
.eps, .ai, .pdf

Raster Image
Vector Image

How to Convert Text to Outlines

If you are working in Illustrator or other similar graphic programs, you will ideally need to convert any text contained within the design to outlines prior to sending the file. This will ensure that your fonts do not get substituted and as such we will be able to keep your artwork exactly as you createed it.

In order to do this, you will need to select the type area and then go up to the menus at the top of the Illustrator program screen, simply click on "Type" and go down to "Create Outlines." Alterntively, and this is generally the quickest way, you can simply select all the elements on the artwork by pressing Ctrl + A and the pressing Ctrl + Shift + O. This will convert any text within the whole document to outlines, then simply save and email the file across to us.

Before
After

Full Colour Artwork

Resolution

Your file must be at least 300dpi high resolution or saved as a vector file. If your image is below 300dpi, please do not simply increase the resolution. This will result in a very blurry, pixelated image and as such the end product will look poor. Ideally for full colour artwork your file will be 300dpi or higher at exactly the size it will be on the product when printed.

Bleed

The bleed area runs along the edges of your document. You will want to extend any background image or colour all the way to the edge, and slightly beyond it, we would suggest by around 5mm, this will prevent any white borders from showing, especially where products such as paper based products require trimming during the production process.

Web Images

When images are taken directly from an internet website, they are typically 72dpi. This resolution is not high enough for printing purposes. You may also run into copyright restrictions when using web images and therefore we do not recommend using these in your artwork. The only exception to this would be if the image was purchased from a stock photo website at a large resolution and you have understood and agreed their useage rights of such an image.

Pantone Colour Chart

The Pantone colour matching system is created to enable designers to select their preferred colour(s) and describe these as a number (the PMS number) to their appointed printers, who will have appropriate inks to reproduce the required colour as accurately as possible.

With promotional gifts GoPromotional use the same colour chart, however it is important to stress that due to the wide range of materials gifts are manufactured in (metal, plastic, fabric, pvc, earthernware etc.) we cannot guarantee a pantone match although we always endeavour to get as close as possible.

If you are unsure of the colour(s) your logo / message needs to be printed in, please use the chart below - and then simply email your account executive with your selected pantone number(s).

 

Process Yellow
PMS 100
PMS 101
PMS 102
Pantone Yellow
PMS 103
PMS 104
PMS 105
PMS 106
PMS 107
PMS 108
PMS 109
PMS 110
PMS 111
PMS 112
PMS 113
PMS 114
PMS 115
PMS 116
PMS 117
PMS 118
PMS 119
PMS 120
PMS 121
PMS 122
PMS 123
PMS 124
PMS 125
PMS 1205
PMS 1215
PMS 1225
PMS 1235
PMS 1245
PMS 1255
PMS 1265
PMS 127
PMS 128
PMS 129
PMS 130
PMS 131
PMS 132
PMS 133
PMS 134
PMS 135
PMS 136
PMS 137
PMS 138
PMS 139
PMS 140
PMS 1345
PMS 1355
PMS 1365
PMS 1375
PMS 1385
PMS 1395
PMS 1405
PMS 141
PMS 142
PMS 143
PMS 144
PMS 145
PMS 146
PMS 147
PMS 148
PMS 149
PMS 150
PMS 151
PMS 152
PMS 153
PMS 154
PMS 1485
PMS 1495
PMS 1505
Orange 021
PMS 1525
PMS 1535
PMS 1545
PMS 155
PMS 156
PMS 157
PMS 158
PMS 159
PMS 160
PMS 161
PMS 1555
PMS 1565
PMS 1575
PMS 1585
PMS 1595
PMS 1605
PMS 1615
PMS 162
PMS 163
PMS 164
PMS 165
PMS 166
PMS 167
PMS 168
PMS 1625
PMS 1635
PMS 1645
PMS 1655
PMS 1665
PMS 1675
PMS 1685
PMS 169
PMS 170
PMS 171
PMS 172
PMS 173
PMS 174
PMS 175
PMS 176
PMS 177
PMS 178
Warm Red
PMS 179
PMS 180
PMS 181
PMS 1765
PMS 1775
PMS 1785
PMS 1788
PMS 1795
PMS 1805
PMS 1815
PMS 1767
PMS 1777
PMS 1787
Red 032
PMS 1797
PMS 1807
PMS 1817
PMS 182
PMS 183
PMS 184
PMS 185
PMS 186
PMS 187
PMS 188
PMS 189
PMS 190
PMS 191
PMS 192
PMS 193
PMS 194
PMS 195
PMS 1895
PMS 1905
PMS 1915
PMS 1925
PMS 1935
PMS 1945
PMS 1955
PMS 196
PMS 197
PMS 198
PMS 199
PMS 200
PMS 201
PMS 202
PMS 203
PMS 204
PMS 205
PMS 206
PMS 207
PMS 208
PMS 209
PMS 210
PMS 211
PMS 212
PMS 213
PMS 214
PMS 215
PMS 216
PMS 217
PMS 218
PMS 219
Rubine Red
PMS 220
PMS 221
PMS 222
PMS 223
PMS 224
PMS 225
PMS 226
PMS 227
PMS 228
PMS 229
PMS 230
PMS 231
PMS 232
Rhodamine Red
PMS 233
PMS 234
PMS 235
PMS 236
PMS 237
PMS 238
PMS 239
PMS 240
PMS 241
PMS 242
PMS 2365
PMS 2375
PMS 2385
PMS 2395
PMS 2405
PMS 2415
PMS 2425
PMS 243
PMS 244
PMS 245
PMS 246
PMS 247
PMS 248
PMS 249
PMS 250
PMS 251
PMS 252
Purple
PMS 253
PMS 254
PMS 255
PMS 256
PMS 257
PMS 258
PMS 259
PMS 260
PMS 261
PMS 262
PMS 2562
PMS 2572
PMS 2582
PMS 2592
PMS 2602
PMS 2612
PMS 2622
PMS 2563
PMS 2573
PMS 2583
PMS 2593
PMS 2603
PMS 2613
PMS 2623
PMS 2567
PMS 2577
PMS 2587
PMS 2597
PMS 2607
PMS 2617
PMS 2627
PMS 263
PMS 264
PMS 265
PMS 266
PMS 267
PMS 268
PMS 269
PMS 2635
PMS 2645
PMS 2655
PMS 2665
Violet
PMS 2685
PMS 2695
PMS 270
PMS 271
PMS 272
PMS 273
PMS 274
PMS 275
PMS 276
PMS 2705
PMS 2715
PMS 2725
PMS 2735
PMS 2745
PMS 2755
PMS 2765
PMS 2706
PMS 2716
PMS 2726
PMS 2736
PMS 2746
PMS 2756
PMS 2766
PMS 2707
PMS 2717
PMS 2727
Blue 072
PMS 2747
PMS 2757
PMS 2767
PMS 2708
PMS 2718
PMS 2728
PMS 2738
PMS 2748
PMS 2758
PMS 2768
PMS 277
PMS 278
PMS 279
Reflex Blue
PMS 280
PMS 281
PMS 282
PMS 283
PMS 284
PMS 285
PMS 286
PMS 287
 
PMS 288
PMS 289
PMS 290
PMS 291
PMS 292
PMS 293
PMS 294
PMS 295
PMS 296
PMS 2905
PMS 2915
PMS 2925
PMS 2935
PMS 2945
PMS 2955
PMS 2965
PMS 297
PMS 298
PMS 299
PMS 300
PMS 301
PMS 302
PMS 303
PMS 2975
PMS 2985
PMS 2995
PMS 3005
PMS 3015
PMS 3025
PMS 3035
PMS 304
PMS 305
PMS 306
Process Blue
PMS 307
PMS 308
PMS 309
PMS 310
PMS 311
PMS 312
PMS 313
PMS 314
PMS 315
PMS 316
PMS 3105
PMS 3115
PMS 3125
PMS 3135
PMS 3145
PMS 3155
PMS 3165
PMS 317
PMS 318
PMS 319
PMS 320
PMS 321
PMS 322
PMS 323
PMS 324
PMS 325
PMS 326
PMS 327
PMS 328
PMS 329
PMS 330
PMS 3242
PMS 3252
PMS 3262
PMS 3272
PMS 3282
PMS 3292
PMS 3302
PMS 3245
PMS 3255
PMS 3265
PMS 3275
PMS 3285
PMS 3295
PMS 3305
PMS 3248
PMS 3258
PMS 3268
PMS 3278
PMS 3288
PMS 3298
PMS 3308
PMS 331
PMS 332
PMS 333
Green
PMS 334
PMS 335
PMS 336
PMS 337
PMS 338
PMS 339
PMS 340
PMS 341
PMS 342
PMS 343
PMS 3375
PMS 3385
PMS 3395
PMS 3405
PMS 3415
PMS 3425
PMS 3435
PMS 344
PMS 345
PMS 346
PMS 347
PMS 348
PMS 349
PMS 350
PMS 351
PMS 352
PMS 353
PMS 354
PMS 355
PMS 356
PMS 357
PMS 358
PMS 359
PMS 360
PMS 361
PMS 362
PMS 363
PMS 364
PMS 365
PMS 366
PMS 367
PMS 368
PMS 369
PMS 370
PMS 371
PMS 372
PMS 373
PMS 374
PMS 375
PMS 376
PMS 377
PMS 378
PMS 379
PMS 380
PMS 381
PMS 382
PMS 383
PMS 384
PMS 385
PMS 386
PMS 387
PMS 388
PMS 389
PMS 390
PMS 391
PMS 392
PMS 393
PMS 394
PMS 395
PMS 396
PMS 397
PMS 398
PMS 399
PMS 3935
PMS 3945
PMS 3955
PMS 3965
PMS 3975
PMS 3985
PMS 3995
PMS 400
PMS 401
PMS 402
PMS 403
PMS 404
PMS 405
Black
PMS 406
PMS 407
PMS 408
PMS 409
PMS 410
PMS 411
PMS 412
PMS 413
PMS 414
PMS 415
PMS 416
PMS 417
PMS 418
PMS 419
PMS 420
PMS 421
PMS 422
PMS 423
PMS 424
PMS 425
PMS 426
PMS 427
PMS 428
PMS 429
PMS 430
PMS 431
PMS 432
PMS 433
PMS 434
PMS 435
PMS 436
PMS 437
PMS 438
PMS 439
PMS 440
PMS 441
PMS 442
PMS 443
PMS 444
PMS 445
PMS 446
PMS 447
Warm Gray 1
Warm Gray 2
Warm Gray 3
Warm Gray 4
Warm Gray 5
Warm Gray 6
Warm Gray 7
Warm Gray 8
Warm Gray 9
Warm Gray 10
Warm Gray 11
Cool Gray 1
Cool Gray 2
Cool Gray 3
Cool Gray 4
Cool Gray 5
Cool Gray 6
Cool Gray 7
Cool Gray 8
Cool Gray 9
Cool Gray 10
Cool Gray 11
PMS 448
PMS 449
PMS 450
PMS 451
PMS 452
PMS 453
PMS 454
PMS 4485
PMS 4495
PMS 4505
PMS 4515
PMS 4525
PMS 4535
PMS 4545
PMS 455
PMS 456
PMS 457
PMS 458
PMS 459
PMS 460
PMS 461
PMS 462
PMS 463
PMS 464
PMS 465
PMS 466
PMS 467
PMS 468
PMS 4625
PMS 4635
PMS 4645
PMS 4655
PMS 4665
PMS 4675
PMS 4685
PMS 469
PMS 4695
PMS 4705
PMS 4715
PMS 4725
PMS 4735
PMS 4745
PMS 4755
PMS 476
PMS 477
PMS 478
PMS 479
PMS 480
PMS 481
PMS 482
PMS 483
PMS 484
PMS 485
PMS 486
PMS 487
PMS 488
PMS 489
PMS 490
PMS 491
PMS 492
PMS 493
PMS 494
PMS 495
PMS 496
PMS 497
PMS 498
PMS 499
PMS 500
PMS 501
PMS 502
PMS 503
PMS 4975
PMS 4985
PMS 4995
PMS 5005
PMS 5015
PMS 5025
PMS 5035
PMS 504
PMS 505
PMS 506
PMS 507
PMS 508
PMS 509
PMS 510
PMS 511
PMS 512
PMS 513
PMS 514
PMS 515
PMS 516
PMS 517
PMS 5115
PMS 5125
PMS 5135
PMS 5145
PMS 5155
PMS 5165
PMS 5175
PMS 518
PMS 519
PMS 520
PMS 521
PMS 522
PMS 523
PMS 524
PMS 5185
PMS 5195
PMS 5205
PMS 5215
PMS 5225
PMS 5235
PMS 5245
PMS 525
PMS 526
PMS 527
PMS 528
PMS 529
PMS 530
PMS 531
PMS 5255
PMS 5265
PMS 5275
PMS 5285
PMS 5295
PMS 5305
PMS 5315
PMS 532
PMS 533
PMS 534
PMS 535
PMS 536
PMS 537
PMS 538
PMS 539
PMS 540
PMS 541
PMS 542
PMS 543
PMS 544
PMS 545
PMS 5395
PMS 5405
PMS 5415
PMS 5425
PMS 5435
PMS 5445
PMS 5455
PMS 546
PMS 547
PMS 548
PMS 549
PMS 550
PMS 551
PMS 552
PMS 5463
PMS 5473
PMS 5483
PMS 5493
PMS 5503
PMS 5513
PMS 5523
PMS 5467
PMS 5477
PMS 5487
PMS 5497
PMS 5507
PMS 5517
PMS 5527
PMS 553
PMS 554
PMS 555
PMS 556
PMS 557
PMS 558
PMS 559
PMS 5535
PMS 5545
PMS 5555
PMS 5565
PMS 5575
PMS 5585
PMS 5595
PMS 560
PMS 561
PMS 562
PMS 563
PMS 564
PMS 565
PMS 566
PMS 5605
PMS 5615
PMS 5625
PMS 5635
PMS 5645
PMS 5655
PMS 568
PMS 569
PMS 570
PMS 571
PMS 572
PMS 573
PMS 574
PMS 575
PMS 576
PMS 577
PMS 578
PMS 579
PMS 580
PMS 5743
PMS 5753
PMS 5763
PMS 5773
PMS 5783
PMS 5793
PMS 803
PMS 5747
PMS 5757
PMS 5767
PMS 5777
PMS 5787
PMS 5797
PMS 5807
PMS 581
PMS 582
PMS 583
PMS 584
PMS 585
PMS 586
PMS 587
PMS 5815
PMS 5825
PMS 5835
PMS 5845
PMS 5855
PMS 5865
PMS 5875
PMS 600
PMS 601
PMS 602
PMS 603
PMS 604
PMS 605
PMS 606
PMS 607
PMS 608
PMS 609
PMS 610
PMS 611
PMS 612
PMS 613
PMS 614
PMS 615
PMS 616
PMS 617
PMS 618
PMS 619
PMS 620
PMS 621
PMS 622
PMS 623
PMS 624
PMS 625
PMS 626
PMS 627
PMS 628
PMS 629
PMS 630
PMS 631
PMS 632
PMS 633
PMS 634
PMS 635
PMS 636
PMS 637
PMS 638
PMS 639
PMS 640
PMS 641
PMS 642
PMS 643
PMS 644
PMS 645
PMS 646
PMS 647
PMS 648
PMS 649
PMS 650
PMS 651
PMS 652
PMS 653
PMS 654
PMS 655
PMS 656
PMS 657
PMS 658
PMS 659
PMS 660
PMS 661
PMS 662
PMS 663
PMS 664
PMS 665
PMS 666
PMS 667
PMS 668
PMS 669
PMS 670
PMS 671
PMS 672
PMS 673
PMS 674
PMS 675
PMS 676
PMS 677
PMS 678
PMS 679
PMS 680
PMS 681
PMS 682
PMS 683
PMS 684
PMS 685
PMS 686
PMS 687
PMS 688
PMS 689
PMS 690
PMS 691
PMS 692
PMS 693
PMS 694
PMS 695
PMS 696
PMS 697
PMS 698
PMS 699
PMS 700
PMS 701
PMS 702
PMS 703
PMS 704
PMS 705
PMS 706
PMS 707
PMS 708
PMS 709
PMS 710
PMS 711
PMS 712
PMS 713
PMS 714
PMS 715
PMS 716
PMS 717
PMS 718
PMS 719
PMS 720
PMS 721
PMS 722
PMS 723
PMS 724
PMS 725
PMS 726
PMS 727
PMS 728
PMS 729
PMS 730
PMS 731
PMS 732

 

Legal Notice

PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc. This colour chart is offered to our customers as purely a guide to assist them with colour matching and colour selction for their printed products, and to promote the use of Pantone® Color Matching. GoPromotional Limtied is not affiliated with Pantone, Inc. in any way.

Questions about Pantone colours

If you have any questions or concerns about your colour choice, please contact your Account Manager who will be happy to assist.

 

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